not your average marketer

Hi, it’s Juniper–

Thanks for stopping by my little portfolio corner. If this feels like my career dating profile, you’re in the right place. Let me introduce myself:

I am a culture-obsessed, digital storyteller and content strategist based in Kansas City. I’ve worked with some of your favorite brands – Target, Steve Madden, Victoria’s Secret, Delta Faucet (were you also in the #glassrinser corner of TikTok?) to name a few.

Day-to-day you can find me deep diving into consumer trends, building cross-channel marketing strategies, and planning campaigns designed to build authentic connections. I also enjoy long walks on the beach and reading fantasy novels (currently enthralled with anything written by Sarah J. Maas).

My passions include beauty, wellness, fashion, travel, and people… yes I’m typically the person on the airplane who asks you to share your life story but hey, who doesn’t love a meet-cute?

Expertise

Marketing Strategy
Brand Strategy
Social Media Strategy / Management
Influencer Strategy
Social Tone of Voice
Consumer Research & Insights
Campaign Planning
New Business
Partnerships
Analytics
Copywriting
Content Creation

Interested in working with me? Let’s set up a coffee chat.

Marketing & Social Media Strategy

For King & Partners, a luxury branding and marketing agency based in NYC, I developed marketing, social, and influencer strategies to build a holistic brand experience from conception to execution. I also led and developed a team of social managers, designers, and copywriters to deliver engagement-driving social content.

Clients Managed: Steve Madden, Happy Nation (Victoria’s Secret), MZ WALLACE, It’s A Secret Med Spa, The Boca Raton, DB Method, One High Line, Shell Bay Member Club & Residences, and more.

Social Media Content Strategy & Production

As part of the creative team at Barkley, I developed paid and organic social media content strategies working directly with designers and copywriters to optimize all creative for consumers on social. I also owned the development of Community Management, UGC, and Real-time escalation strategies, proactively engaging our brands’ communities to drive brand advocacy.

Clients Managed: Delta Faucet, Vanity Fair Lingerie, Dairy Queen, HARIBO USA, Taco John’s, AMC, and Riceland Foods.

Brand Management – General Marketing

I worked as the brand marketing manager for The Roasterie, where I built partnerships with local businesses, developed marketing content strategy, produced cross-channel social media content, assisted in PR initiatives, and more. I also developed The Roasterie’s Event Training Program, expanding brand visibility in our local community and managing a team of 15+ event freelancers.

Trend Mapping, Consumer Insight, and Content Creation

I worked with Target from March 2018 to March 2019 as an independent field editor to participate in the launch of its new brand Target Tag (now known as, TargetActually). It was designed to engage Gen Z in a movement that fostered inclusivity and creativity.

During my time at Target, I covered events like Create & Cultivate in Miami, attended culture summits hosted by Target, and acted as a content creator.

Blog Writing

I started writing blog articles in 2015 as a forum for self-expression while sharing my passion for affordable fashion. I created Average Shrub to bring humanity and authenticity to a crowded space of unattainable dreams and built my personal brand upon this idea in the process.