work

Professional Career

In my day to day, I am a Senior Social Media Manager based in Kansas City, Missouri. I’ve been working with my Advertising Agency, Barkley, now for almost two years to help build modern brands through social media strategy and management. 

I work as part of the creative department to conceptualize, manage, strategize all digital-first content that is seen by our social consumer. I’ve worked across a wide spectrum of brands including (but not limited to) Delta Faucet, Vanity Fair Lingerie, Dairy Queen, HARIBO USA and Riceland Foods. 

See more of my professional experience on LinkedIn, here.


Target

I worked with Target in March of 2018 through March of 2019 as an independent field editor aka freelance idea/trend curator + micro influencer to participate in the launch of its new brand @TargetTag (now called, TargetActually). It was designed to be a youth culture explosion that the brand created to engage the genz/millennial cusp generation in a movement of inclusivity and creativity. Target Tag was a digital magazine on Instagram, now, it’s more so a platform that creates a safe space for creative minds around the world to grow.

During my time at Target, I covered events like Create & Cultivate in Miami along, attended culture summits hosted by Target & content created for numerous different branded activations.


BLOG

I started writing this blog you’re currently reading this on in 2015 as a way to create a place to freely express myself and share my passion for affordable living with my small corner of the world. Since then, it has allowed me to grow my network in ways I never thought possible — traveling & curating on behalf of a national brand, meeting some of the most inspiring creators and individuals I would have never had the opportunity to meet, jumpstarting my micro-influencer Instagram journey, the list goes on.

I created Average Shrub to bring humanity and authenticity to a crowded space of klout chasers and unattainable dreams. This journey has been more full in the past 6 years than I could have ever imagined and I’m excited to continue on for years to come.

If you’re interested, take a peek at my writing, here. You’ll find my story starts with a 19-year-old Journalism major from Atlanta, Georgia to now, a 20-something creator sharing her love for writing, beauty, fashion & empowerment to reach your goals.

“Everyone can create a garden in which they can bloom, you just need to have the right tools to get started.”

Your Average Shrub

Want to chat further? Email me at hello@averageshrub.com or fill out the contact form below.